Swag App AI
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Virtual Closet

Everything you own, in your pocket.

Photograph, batch-upload or scan a tag. SWAG suggests category, color, material and care, then lets you confirm or correct every detail.

Flat lay of a black blazer, emerald blouse, jeans, sneakers, tote and gold hoops around a phone
AI importDetected: silk blouse · emerald · hand wash

Try it

Filter a closet in one tap.

17 pieces
Ivory double-breasted blazer
Ivory double-breasted blazerWool blend · Dry clean
Emerald silk blouse
Emerald silk blouseSilk · Hand wash cold
Wide-leg trousers
Wide-leg trousersWool · Steam only
Satin bomber
Satin bomberSatin · Gentle cycle
Ribbed knit dress
Ribbed knit dressViscose · Lay flat
Belted shirt dress
Belted shirt dressCotton · 30°C wash
Black tailored blazer
Black tailored blazerWool · Dry clean
Penny loafers
Penny loafersLeather · Condition monthly
Lug-sole boots
Lug-sole bootsLeather · Waterproof spray
Metallic sneakers
Metallic sneakersSynthetic · Wipe clean
Silver block heels
Silver block heelsMetallic · Store in bag
Ivory tote
Ivory toteLeather · Stuff to store
Cognac top-handle bag
Cognac top-handle bagLeather · Condition
Quilted chain bag
Quilted chain bagLeather · Store upright
Gold hoops
Gold hoopsGold tone · Polish cloth
Shield sunglasses
Shield sunglassesAcetate · Microfiber
Signet ring
Signet ringGold tone · Keep dry

Interactive preview with sample pieces. In the app, every item comes from your own photos and receipts.

Inside the closet · At launch

Built for real wardrobes.

From the first photo to the week ahead, every step keeps you in charge of what SWAG records.

Black blazer

Camera intake

Snap pieces one by one or batch-upload from your camera roll.

100% WOOLDry clean only · Do not bleach · Cool ironSize M

Tag scanning

Read brand, size and care symbols from labels and confirm in a tap.

Emerald silk shirt
TopSilkColor · review

Confidence you can see

Uncertain AI labels are flagged for review. SWAG never invents brands, prices or authenticity.

Most worn → forgotten

Wear tracking

See what you wear most, what you forget, and your cost per wear.

MTWTFSS
Emerald slip dress

Wardrobe calendar

Plan outfits for the week, trips and events.

Receipts · price paid · notes

Private by default

Purchase price, receipts and location notes are visible only to you.

Softly lit luxury walk-in closet with wood shelving

Outfit builder

Mix, match and save your best looks.

Drag pieces into an outfit, save it to a collection, and let the AI Stylist fill gaps with what you already own.

  • Bulk edit and custom tags.
  • Size, fit and condition notes.
  • Export or delete your data at any time.
Meet the AI Stylist

SWAG 2.0

Start your closet on day one.

Join the waitlist for early access.