About SWAG
Where style meets substance.
SWAG App AI is redefining how you discover, try and buy fashion. It combines your personal style with AI and the wider world of fashion, on phones and tablets.

What we believe
Three commitments, written plainly.
Fashion should be entirely about you.
Fashion is more than clothing. It is an ever-evolving art form that reflects individuality. Our philosophy is simple: fashion should be accessible, enjoyable and entirely focused on you. Your style, your closet, your rules.
Technology should feel like a good stylist, not a feed.
A seamless blend of technology and style: an intuitive closet, personalized recommendations, try-on and direct access to verified brands, built to enhance your style and simplify how you shop.
Trust is the product.
We are driving a movement toward a more personal, interactive way to shop, and we hold ourselves to clear rules: private by default, honest labels, and no fabricated metrics, partners or endorsements.
How SWAG makes money
Retailers fund it. Members and creators share it.
Retailers and brands pay a commission on tracked sales. SWAG splits that one commission with the member as cashback and with the creator whose look sold it. Nobody pays to be styled.
Retailers & brands
List the pieces, set the cashback, pay only when a tracked order is approved.
- Gives
- Catalog, live price, cashback rate
- Gets
- Approved orders, commission paid once
Creators
Tag the looks they styled. When a member buys through one, the share is attributed to them.
- Gives
- Looks, storefronts, lookbooks
- Gets
- Attributed share, paid in SWAG Cash
Members
Tap Shop & Earn from a closet or outfit, check out at the retailer as usual, cashback lands in the SWAG Wallet.
- Gives
- A tracked tap, a normal checkout
- Gets
- Cashback, SWAG Rewards, the piece in the closet

The SWAG APP ECO
One ecosystem, many doors.
SWAG App AI is part of the SWAG APP ECO from The Swag Group LLC. SWAG App Token, the ecosystem utility token on Ethereum, powers member benefits for holders who connect a wallet in the SWAG Wallet. You never need it to use the app.
Visit swagapptoken.com